It was selected between 900 proposals
following an internal competition organized by
STEG in February 2003. As a product of STEG’s
employees as well as the expression of their own
choice, it is full of messages and symbols. Preserving
the traditional colors and emblems of STEG, it
expresses the pride of belonging to the company
as well as the customer-focused orientation. Despite
an ambitious vision, it also expresses the will
to preserve the company’s patrimony.
On the other hand, our new logotype is different
from the former in many important aspects. It
is an open logotype with no borders, no separation
between electricity and gas, no rectangular shape
characteristic of stagnation.
A new identity expressing progress and future.
A free shape illustrating dynamism.
Colors symbolizing the interactivity between electricity
The spark, for electricity, symbolizes dynamism.
The flame, for gas, symbolizes energy.
Both of them follow a dynamic and open movement
Red is the color of our national flag. It expresses
the will for improvement,
the challenge, as well the involvement spirit.
Red is also a hot color inspiring enthusiasm and
Blue is the color of the Mediterranean Sea.
It’s the color of safety, openness and transparency.
This color also expresses our company’s
will to produce clean energy.
A new identity to
express the company’s objectives:
Meet the expectations and needs of all our customers
with the required quality, reliability, security
and the lowest prices.
To favor proximity and direct contact with customers
To contribute to the protection of the environment
To motivate employees and ensure they are committed
to the strategic objectives of the company.